https://insideainews.com/tag/marketing-analytics/ Illuminating AI's Frontiers: Your Go-To News Destination. Tue, 02 Mar 2021 17:26:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://insideainews.com/wp-content/uploads/2024/06/iain-favicon.png https://insideainews.com/tag/marketing-analytics/ 32 32 136462205 https://insideainews.com/2021/03/01/interview-targeting-is-becoming-a-data-science-problem/ https://insideainews.com/2021/03/01/interview-targeting-is-becoming-a-data-science-problem/#respond Mon, 01 Mar 2021 14:00:00 +0000 https://insidebigdata.com/?p=25694 I recently caught up with Miguel Araujo, Director of Data Science at Semasio, to explore the question: with the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user attributes to make predictions about target audiences. As such, the traditional boundaries of targeting will begin to erode — becoming more of a data science problem. ]]> https://insideainews.com/2021/03/01/interview-targeting-is-becoming-a-data-science-problem/feed/ 0 25694 https://insideainews.com/2017/08/02/velocidi-delivers-actionable-marketing-insights-marketers-without-data-science-expertise/ https://insideainews.com/2017/08/02/velocidi-delivers-actionable-marketing-insights-marketers-without-data-science-expertise/#respond Wed, 02 Aug 2017 17:00:21 +0000 https://insidebigdata.com/?p=18507 https://insideainews.com/2017/08/02/velocidi-delivers-actionable-marketing-insights-marketers-without-data-science-expertise/feed/ 0 18507 https://insideainews.com/2017/02/09/radius-data-stewardship-removes-obstacles-data-revenue/ https://insideainews.com/2017/02/09/radius-data-stewardship-removes-obstacles-data-revenue/#respond Thu, 09 Feb 2017 19:55:36 +0000 http://insidebigdata.com/?p=17131 https://insideainews.com/2017/02/09/radius-data-stewardship-removes-obstacles-data-revenue/feed/ 0 17131 https://insideainews.com/2017/01/17/datorama-now-elevates-insights-through-voice-driven-marketing-analytics/ https://insideainews.com/2017/01/17/datorama-now-elevates-insights-through-voice-driven-marketing-analytics/#respond Tue, 17 Jan 2017 23:13:40 +0000 http://insidebigdata.com/?p=16946 https://insideainews.com/2017/01/17/datorama-now-elevates-insights-through-voice-driven-marketing-analytics/feed/ 0 16946