In this contributed article, editorial consultant Jelani Harper discusses object storage, the S3 protocol, and contemporary cloud developments. The competition for supremacy in the public cloud computing marketplace is one of the most eagerly watched contests throughout the data landscape. With AWS, Google, and Azure all vying with one another to offer the most advantageous services for what’s only a broadening user base, there’s no scarcity of innovations as they attempt to outmatch one another for customer patronage and loyalty.