https://insideainews.com/tag/marketing/ Illuminating AI's Frontiers: Your Go-To News Destination. Wed, 02 Aug 2023 17:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://insideainews.com/wp-content/uploads/2024/06/iain-favicon.png https://insideainews.com/tag/marketing/ 32 32 136462205 https://insideainews.com/2023/08/05/how-marketers-can-outsource-zero-party-data-to-their-users-to-save-money-reduce-risks-and-improve-cx/ https://insideainews.com/2023/08/05/how-marketers-can-outsource-zero-party-data-to-their-users-to-save-money-reduce-risks-and-improve-cx/#respond Sat, 05 Aug 2023 10:00:00 +0000 https://insidebigdata.com/?p=33022 In this contributed article, Martin Fogelman, founder and CEO of Pluto 5000, discusses how companies are increasingly relying on zero-party data to make decisions and gain insights, but who owns that data? In an era where tech and regulators are at odds with each other, it’s time to consider the benefits of keeping user-generated data with its rightful owners: the users themselves. ]]> https://insideainews.com/2023/08/05/how-marketers-can-outsource-zero-party-data-to-their-users-to-save-money-reduce-risks-and-improve-cx/feed/ 0 33022 https://insideainews.com/2021/09/20/webinar-how-to-use-external-consumer-insights-and-marketing-data-to-build-a-customer-centric-business/ https://insideainews.com/2021/09/20/webinar-how-to-use-external-consumer-insights-and-marketing-data-to-build-a-customer-centric-business/#respond Mon, 20 Sep 2021 13:00:00 +0000 https://insidebigdata.com/?p=27111 [SPONSORED CONTENT] In this virtual session, AWS Data Exchange will host a discussion with thought leaders from companies such as Acxiom and BlastPoint. They will share how organizations from big box retailers to automotive brands are using consumer insights data to reach new customers, drive real business change, and increase longevity. MON, SEPTEMBER 27 at 11AM PT | 2PM ET]]> https://insideainews.com/2021/09/20/webinar-how-to-use-external-consumer-insights-and-marketing-data-to-build-a-customer-centric-business/feed/ 0 27111 https://insideainews.com/2021/04/12/avoiding-the-negative-impacts-of-dirty-marketing-data/ https://insideainews.com/2021/04/12/avoiding-the-negative-impacts-of-dirty-marketing-data/#comments Mon, 12 Apr 2021 13:00:00 +0000 https://insidebigdata.com/?p=25955 In this contributed article, Sky Cassidy, CEO of MountainTop Data, highlights how consumers are interested in receiving relevant, meaningful messages but too often the data base a company relies on is filled with incorrect and inconsistent information – meaning those messages are lost. Dirty data can have a negative effect on a company’s bottom line, with some business leaders estimating erroneous online accounts have cost them 12% of their overall revenue.]]> https://insideainews.com/2021/04/12/avoiding-the-negative-impacts-of-dirty-marketing-data/feed/ 1 25955 https://insideainews.com/2018/01/05/three-ways-big-data-will-impact-marketing-2018/ https://insideainews.com/2018/01/05/three-ways-big-data-will-impact-marketing-2018/#respond Fri, 05 Jan 2018 16:30:30 +0000 https://insidebigdata.com/?p=19713 https://insideainews.com/2018/01/05/three-ways-big-data-will-impact-marketing-2018/feed/ 0 19713 https://insideainews.com/white-paper/data-management-platform-whitepaper/ https://insideainews.com/white-paper/data-management-platform-whitepaper/#respond Thu, 01 Sep 2016 15:36:38 +0000 http://insidebigdata.com/?post_type=wpdmpro&p=15397 Discover how Data Management Platforms are allowing marketers to merge data from advertising partners and their customer databases to power more individualized marketing.]]> 0 15397