https://insideainews.com/tag/cookie/ Illuminating AI's Frontiers: Your Go-To News Destination. Mon, 20 May 2024 15:46:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://insideainews.com/wp-content/uploads/2024/06/iain-favicon.png https://insideainews.com/tag/cookie/ 32 32 136462205 https://insideainews.com/2024/05/20/redefining-digital-engagement-in-a-cookieless-world-the-power-of-ai-and-zero-party-data/ https://insideainews.com/2024/05/20/redefining-digital-engagement-in-a-cookieless-world-the-power-of-ai-and-zero-party-data/#respond Mon, 20 May 2024 15:46:05 +0000 https://insidebigdata.com/?p=35309 In this contributed article, Christian J. Ward, Executive Vice President and Chief Data Officer at Yext, discusses how before January of this year, up to 83% of marketers relied on third-party data sources for personalization strategies. Now, as cookies continue to phase out, those marketers might be facing a crisis — but it could be an opportunity to create more trustworthy, privacy-respecting strategies in the long run.]]> https://insideainews.com/2024/05/20/redefining-digital-engagement-in-a-cookieless-world-the-power-of-ai-and-zero-party-data/feed/ 0 35309