This whitepaper, “Why CRM and Data Warehouses Fail with Customer 360,” from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
Why CRM and Data Warehouses Fail with Customer 360
November 19, 2020 by Leave a Comment
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
Machine Learning is Your Secret Weapon for Customer Acquisition
March 12, 2020 by Leave a Comment
In this contributed article, Swiftpage ACT! LLC CTO Chad Ruff discusses how machine learning and AI can help companies grow and improve customer acquisition and retention. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.
Using Artificial Intelligence to Build Lifelong Customer Relationships
August 7, 2018 by Leave a Comment
In this contributed article, Anthony Smith, Chief Executive Officer and Founder of Insightly, reviews the long history of customer relationship management (CRM) applications, and discusses how CRM must get closer to the customer, and also grow smarter – where AI will serve as a key component of this evolution.
