Research conducted by Vanson Bourne on behalf of SnapLogic uncovers the unprecedented value data delivers to businesses, as well as the obstacles organizations must overcome in order to realize meaningful business benefits and greater ROI from their complex data landscapes.
It’s impossible to walk into a business today without a mention of data. From healthcare to retail, financial services to oil and gas, organizations are racing to adopt a data-first attitude. Leaders across every industry and business function are increasingly looking to data as the golden ticket to uncovering new insights, driving better decisions, and accelerating innovation.
But for many businesses, does the concept of data value represent false hope or, worse, the impossible? Are organizations making the most of their data to deliver meaningful results? What obstacles are preventing maximum value?
SnapLogic commissioned a survey of IT Decision Makers (ITDMs) across US and UK businesses with independent market research company, Vanson Bourne, to examine data investment plans and primary obstacles to maximizing the returns on their data. The results offer an honest look at the disconnect between enterprises’ data ambitions and real results. Data may be a top priority among organizations, but the majority of ITDMs have yet to generate the value they have set out to achieve.
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