In this contributed article, Barrett Thompson, General Manager of Commercial Excellence at Zilliant, discusses how most companies are still falling behind the curve when it comes to managing valuable business data, and are often trying to combat costs of working in disparate systems. Why are so many leaders resisting positive change when it comes to managing and evaluating valuable business information?
Using AI to Optimize Pricing
In this contributed article, Sylvain Rougemaille PhD, Price Optimizer Product Manager, and Gabriel Smith, Chief Evangelist and Vice President of Innovation, at Pricefx, discuss how AI as applied to pricing must be transparent, defensible and pragmatic with proven ways to help sales win more business and increase deal size. It is also not a “one size fits all” problem, so the models must reflect the insight of the management team in order to be most effective.
How to Produce Cleaner Data for Robust Pricing
In this contributed article by MIT Sloan School of Management Prof. Negin Golrezaei, found that there are ways to limit price manipulation. The key is the pricing algorithm. Instead of using bids to directly set prices, a prominent group of researchers designed an algorithm that uses censored bids– in this case a binary signal – to indicate whether the buyer wins in the prior auction or not.